Before photography took over resort advertising, mountains were sold with posters: flat colour, hard shadow, a single strong shape. Our Destinations® designs are drawn in that register. Here are three of them.
Courchevel 1850
The number is the altitude of the village, and the name the resort is known by. The 1850 Tee was the first piece we made and is still the one we judge the rest against: the name and the altitude, printed small at the chest, and nothing else.
Zermatt
The Matterhorn above a village that still does not allow cars, with the red-and-yellow tram running below it. Drawn flat, in six colours, the way a Swiss tourism poster would have been lithographed.
Park City
Utah's best-known ski town, drawn as a 1960s resort travel poster. Park City is one of the few resorts where people search for the sweatshirt as often as the lift ticket, and the design leans into that heritage.
How they are made
Each tee is cut from 230gsm midweight cotton in a boxy fit and digitally printed to order, so the ink sits in the cloth rather than on top of it. Take your usual size.